T.O.O.L.S

This project was to create a logo for The Oddity Obsessed Literary Society (T.O.O.L.S.), a book club based in San Francisco. The club began with an obsession with Wunderkammern, or Cabinets of Curiosities, the precursors to the modern museum. Wunderkammern were private collections of artifacts ranging from art, natural and mythical objects, exotic life forms, and scientific instruments. The vision for the book club is to explore topics that may be found in such a cabinet.

I wanted to design a unique club insignia that invoked the academic and mysterious feelings of Wunderkammern. I started by researching different types of organizations and found inspiration in the logos of labor unions, secret societies, and private clubs. I also found inspiration in the hardware of literal cabinets, particularly the lock plates used to protect keyholes, which closely resembled the crests I had studied. Combining these ideas, I came up with the final design of the T.O.O.L.S. logo.