I created a logo and visual identity for my design work. My brand is bold, fun, retro, plastic and round. For my logo, I chose a lava lamp to symbolize my creativity and love for bright colors and retro inspired design. I created lava inspired letters to fill the lava lamp that are round, squishy, and give the impression that they are floating freely in the lamp. 

For my visual identity, I took inspiration from the “Tween Girl” culture of the 1960s and 1990s. The visuals are inspired by mod fashion and textile patterns including florals that you would find in the bedroom of the Brady Bunch girls. The colors I chose are vibrant, youthful, and remind me of the plastic toys from the 1990s.