My client approached me after they started an Etsy shop selling vintage lighters, ashtrays, and other home goods. Together we came up with a name for the shop, Stuga de Ove. Stuga is a Swedish term for a small summer cabin, usually located next to a body of water. Ove is a mysterious sea captain who has traveled the world and filled his stuga with the most unique and beautiful treasures. 

Stuge de Ove as a brand is mysterious, unique, elevated, slightly nautical, and classic. The logo is a classic antique frame with a portrait of the mysterious Ove. The font is Shift and it is the perfect, slightly nautical, classic serif. I also created different graphics to tie into the antique frame theme. These include striped wallpaper patterns and different paintings in a variety of antique frames.